Local 3-Pack & AI Citation EngineGoogle Business Profile (GBP) Clinical Audit

Dental GBP Audit Checklist

Google Business Profile is the primary local grounding source for Google AI Overviews and Google Maps conversational search. Verify your dental practice profile against our 9 clinical benchmarks to maximize patient calls.

GBP Clinical Health:

33%

Needs Immediate Attention

3 of 9 Best Practices Implemented

Google AI Overviews extract opening hours, doctor credentials, and treatment candidacies directly from your GBP metadata. Completing missing items increases your local citation probability by up to 300%.

STEP 1

All Information to Fill

Click to check off

✓

CategoriesCritical

Primary Category Matches Core Practice Focus

Primary category must be 'Dentist' or 'Cosmetic Dentist', not generic 'Medical Center'.

→ Action: Set primary category to 'Dentist' (or 'Cosmetic Dentist' if 80%+ aesthetic procedures).

CategoriesCritical

All Relevant Secondary Dental Categories Added

Up to 9 secondary categories: 'Dental Clinic', 'Dental Implants Periodontist', 'Emergency Dental Service', 'Teeth Whitening Service', 'Orthodontist'.

→ Action: Add every category that matches your in-house specialists to trigger AI specialty queries.

✓

NAP & EntityCritical

Practice Name Free of Spam Keywords

Using your exact registered legal entity name without keyword stuffing like 'Best Dentist Near Me' to prevent suspension.

→ Action: Align GBP name with your state dental board registration and building signage.

✓

Booking & URLsHigh

Direct Online Scheduling / Appointment URL Active

Direct booking URL leads to patient scheduling page, tracked with UTM parameters for attribution.

→ Action: Set appointment link to your direct booking URL (e.g. yourpractice.com/book-appointment).

ServicesHigh

Full Treatment Menu Populated with Descriptions

Each treatment (Implants, Invisalign, Veneers, Root Canal, Cleaning) listed under corresponding category with clinical description.

→ Action: Populate the GBP Services tab with 15-20 distinct procedures including clear candidate criteria.

Photos & MediaHigh

20+ Geotagged Clinical & Office Photos

High-resolution photos of exterior street signage, reception area, sanitized operatories, 3D CBCT scanners, and doctors with name badges.

→ Action: Upload fresh interior, exterior, and clinical operatory photos monthly.

Practice AttributesRecommended

Accessibility & Health/Safety Attributes Checked

'Accepts new patients', 'Appointment required', 'Wheelchair accessible entrance & restroom', 'Gender-neutral restroom'.

→ Action: Review the GBP attributes tab and enable all truthful accommodations.

Reputation & AICritical

100% Owner Response Rate on Patient Reviews

HIPAA-compliant, professional owner responses to all reviews within 24-48 hours mentioning procedure keywords naturally.

→ Action: Respond to every review without confirming patient health information (PHI) while thanking them.

Updates & PostsRecommended

Bi-Weekly Google Updates (Posts) with Treatment Topics

Educational posts on Invisalign care, implant candidacy, and clinic announcements keep profile fresh for Google AI crawler.

→ Action: Publish 2-4 Google Updates per month highlighting doctor insights and special offers.

ANSWERGBP Audit Summary & Recommendations

Included in AEO Starter

Complete GBP Cleanup & Clinical Optimization

Our team audits and optimizes your Google Business Profile, configures all 10 secondary dental categories, inputs procedure menus, writes direct-answer FAQ blocks, and syncs schema markup.

$1,000 One-Time

Select AEO Starter

Did You Know?

Google Maps now uses Gemini-powered AI summaries to answer queries like "Dentist near me good with nervous patients and offers sedation" by mining your GBP review sentiments and attribute tags.