Dental AEO Score Checklist
Unlike legacy SEO that counts backlinks, Answer Engine Optimization audits how reliably large language models (LLMs) can verify your clinic’s authority, credentials, and treatments. Complete this 10-point checklist to see where your practice stands.
ChatGPT and Perplexity have zero structured proof to recommend your clinic. Patients are actively diverted elsewhere.
All Information to Fill
Validated schema.org/Dentist & MedicalBusiness JSON-LD
Your website embeds complete structured data defining your medical specialty, doctor credentials, and opening hours.
US NPI Number & Dental License Publicly Linked
Doctor National Provider Identifier (NPI) and state board license numbers are matched across your site and health directories.
Structured 40-50 Word Direct-Answer FAQ Blocks
Service pages feature concise answers answering patient questions like 'How much do implants cost in [City]?' formatted for LLM citation.
Google Business Profile with Specific Dental Categories
Primary category set to 'Dentist', 'Cosmetic Dentist', or 'Dental Clinic', plus secondary categories like 'Dental Implants Periodontist'.
100% NAP Consistency Across Health Directories
Exact match Name, Address, and Phone on ADA Find-a-Dentist, Healthgrades, WebMD, Vitals, and Google Maps.
Dedicated Pages for Each High-Ticket Treatment
Separate URLs for Dental Implants, All-on-4, and Invisalign rather than one generic 'Services' list.
Patient Reviews Specifically Mentioning Treatments & Doctors
Recent 5-star reviews containing keywords like 'implants', 'Dr. [Name]', 'gentle root canal', and 'Invisalign'.
High-Resolution Practice & Clinical Operatory Photos
Verified images of your office exterior, sterile operatories, 3D CT scanner, and dental team uploaded to GBP.
SameAs Entity Clustering to Authoritative Sources
Website schema links sameAs to official state dental board license, Wikidata, and verified social profiles.
Fast Mobile Performance (<2.0s LCP) and HTTPS Security
Clean mobile performance allowing AI search crawlers (GPTBot, PerplexityBot) to quickly parse site contents.
Critical Gaps to Fix (8)
These missing elements represent the biggest barrier to ranking #1 on ChatGPT and Google AI Overviews.
→ Action: Deploy clean JSON-LD with medicalSpecialty, founder, geo coordinates, and accepted insurances.
→ Action: Embed NPI inside founder schema and on doctor bio pages to establish medical verification.
→ Action: Add 5 direct-answer FAQ blocks per procedure with FAQPage schema.
→ Action: Clean up legacy phone numbers and suite variations across US medical directories.
→ Action: Break bundled services into comprehensive 1,500+ word procedure pages with clinical candidacies.
→ Action: Implement automated post-treatment review requests prompting patients to mention their specific procedure.
→ Action: Upload 20+ geotagged high-resolution clinic photos including operatory equipment and team in scrubs.
→ Action: Link your practice entity to state medical registries and ADA member directories.
Let Us Fix All 10 Gaps For Your Practice
Our AEO Starter ($1,000 one-time) or AEO Growth ($500/mo) retainers implement schemas, clean GBP categories, write FAQ direct-answers, and build your practice Knowledge Graph.